--- title: "Privacy Policy" url: https://www.smwrapfilm.com/privacy-policy/ date: 2026-08-07 modified: 2026-09-15 lang: en author: "Shimao" description: "Who are we? Shimao New Materials is a paint protection film (PPF) factory based in Dongguan, Guangdong, China, operating smwrapfilm.com and supplying TPU PPF, color change film and window film..." word_count: 871 --- # Privacy Policy ## Who are we? Shimao New Materials is a paint protection film (PPF) factory based in Dongguan, Guangdong, China, operating smwrapfilm.com and supplying TPU PPF, color change film and window film to wholesale buyers, distributors and installation businesses worldwide. This policy explains what personal data we collect through this website, why we collect it, how long we keep it and how you can request access, correction or deletion. ## What data do we collect? In practice we hold only what a B2B inquiry or order needs: your contact details, the message you send and standard server-log information such as IP address, browser type and pages visited. We do not ask for card numbers through this website, and we do not collect data about your customers or end users. - **Inquiry data** — name, email, phone/WhatsApp number, company name, country and message content that you submit through our contact forms, sample request forms or email. - **Business communication records** — copies of quotations, sample requests and order-related correspondence. - **Technical data** — IP address, browser type, device type and pages visited, collected through standard server logs and analytics tools. - **Order-related data** — shipping address, billing information and transaction details when you place an order. ## How do we use your data? We use your data for four purposes only: answering inquiries and preparing quotations, fulfilling orders and shipping, sending product or OEM updates that you can opt out of at any time, and meeting legal, accounting and customs obligations. We do not use inquiry data for profiling or resale. - To respond to inquiries, prepare quotations and arrange samples. - To process orders, arrange shipping documents and provide after-sales support. - To send commercial information about products, pricing or OEM/ODM programs (you may opt out at any time). - To improve the website content and user experience. - To meet legal, accounting and customs obligations. ## What are our legal bases under GDPR? Where the EU GDPR applies, we process your data on the basis of: your consent (marketing communication), performance of a contract or pre-contractual steps (quotations, orders, samples), and our legitimate interest in operating and improving our B2B website. ## Do we use cookies? This site uses three kinds of cookies: essential ones for the cart and checkout, analytics cookies that show which pages buyers read, and cache cookies that speed up delivery. You can block them in your browser, but cart and checkout will then stop working correctly. This website uses cookies for essential functions (cart, checkout), analytics and cache optimization. You can disable cookies in your browser settings; some features may then work incorrectly. ## Do we share data with third parties? We share data only with the providers that keep the business running: our email and hosting supplier, analytics services such as Google, freight forwarders and the live-chat platform. Each receives only what its task needs, and none may use your data for its own marketing. We share data only with service providers necessary to operate our business: email and hosting providers, analytics services (e.g. Google), logistics and freight partners for order fulfilment, and WhatsApp/live-chat platforms for customer communication. We do not sell your personal data. ## How long do we keep your data? Inquiry and quotation records are kept for up to 24 months unless a business relationship follows. Order and invoice records are kept longer, because tax and customs law requires them for audit, and we delete them once that period ends. You can ask us to delete inquiry data earlier by writing to the address in the Contact section. ## What are your data rights? You may request access to, correction of, or deletion of your personal data, object to marketing communication, or ask for a copy of your data in a portable format. Write to [sales@smwrapfilm.com](mailto:sales@smwrapfilm.com) and we respond within one month, the deadline the GDPR sets for data requests. For order-related questions, see our [refund and returns policy](/refund_returns/). ## Is data transferred outside your country? As we operate from China and serve customers worldwide, your data may be transferred to and processed in countries other than your own. We take reasonable steps to protect it in line with this policy, and we limit transfers to the service providers named above rather than sharing data more widely. ## Will this policy change? We may update this policy when our tools or the applicable law change. The current version is always on this page, and material changes are published here before they take effect, so the text you read is the version that applies to your inquiry or order. We may update this policy from time to time. The current version is always available on this page. ## Contact Questions about this policy, or a request to see, correct or delete your data, can go to [sales@smwrapfilm.com](mailto:sales@smwrapfilm.com) or to Shimao New Materials, Dongguan, Guangdong, China. You can also reach us through the [contact page](/contact-us/). We answer in English and aim to reply to data requests within one month. ## Where can you read the underlying law? The rules this policy refers to are public documents. [Regulation (EU) 2016/679, the GDPR](https://eur-lex.europa.eu/eli/reg/2016/679/oj) sets out the EU data rights described above, and the [California Attorney General’s CCPA page](https://oag.ca.gov/privacy/ccpa) explains the California rules for businesses that meet its thresholds. Where those texts differ from this summary, the law prevails.